Let’s admit it. When something new is about to be revealed there’s a sense of anticipation. It could be the latest model of a popular car, a new-fangled store with a lot of buzz, or a hi-tech product that everyone is clamoring for. We want to test drive it. Peek behind the curtain. We want to know what all the fuss is about. Well, as it turns out, the Spirit® Brand is working on a number of new things – improvements, promotions, redesigns – that are currently being polished up for a roll out this spring. Spirit® can’t promise that any of these changes will make your windows sparkle, give you a spring in your step, or whiten your smile, but the new features will make the A-list services that the Spirit® Brand already provides significantly more attractive.
First up, every successful operation needs to be able to trumpet what they have to offer. To achieve that, Spirit® will have a much larger and widespread social media presence. From creating a branded LinkedIn page with supportive graphics and copy, to engaging with high-traffic social media platforms like Twitter and Facebook, to regularly posting branded collateral and program information to social media channels, Spirit® will be far more active in these areas to better promote the upside of utilizing the Spirit® Brand. In addition, Spirit® will encourage state petroleum associations that use social media to share Spirit® Brand posts, helping to further extend its reach.
Second, there’s the need to continually stay ahead of the curve. As a result, Spirit® will go through a comprehensive updating of all areas of promotion and advertising. This will include refreshing and updating all magazine and banner ads for EMA and state petroleum association magazines and newsletters, as well as all collateral materials including brochures, cut sheets, and other various handouts. Importantly, Spirit® will also create new simplified materials for both print and electronic uses that speak specifically to customer needs and questions. This will greatly increase Spirit’s ability to clearly demonstrate its independence, affordability, flexibility, and how its sleek design is highly adaptable to stations of any shape, size, or configuration.
Pulling the curtain back a bit more, Spirit® will also work directly with EMA and state petroleum associations on advertising opportunities and dissemination of collateral materials. As part of this collaborative effort, Spirit® will encourage state associations to provide Spirit materials at their trade shows, work to enable links to Spirit’s webpage from state petroleum association websites, and promote the idea of having Spirit® Brand collateral material available on state association and EMA webpages. This, of course, will be beneficial to all parties since the Spirit® Brand is owned by EMA and all profits will eventually return to benefit Marketers.
Finally, and maybe most important, the overall Spirit® design will be updated and spiffed up. A large aspect of our upgrade, Spirit’s striking red-white-and-blue image will be enhanced, revised, and modified where needed, making it feel as modern and up-to-date as any high-end retail fuel location, while still maintaining its professional and inviting appearance that grabs the customer’s attention. The new overall look will again give customers confidence that a stop at a Spirit® station will provide a clean, safe, and satisfying experience.
Collectively, these significant updates and improvements will enhance the Spirit® Brand’s ability to reach its customers, revamp its advertising, and make the look and feel of the Spirit® station environment even more appealing than it was before. Strike up the band. Throw the confetti. The shiny new features of the Spirit® Brand are coming soon.
As these changes are introduced over the coming months, the Spirit® Brand will be ready as always to help you with all of your branding needs. Contact me at [email protected] and ask for a Test Drive to see what your site could look like as a Spirit® station.