Everywhere I go it feels like there’s a war being waged for my attention. Jingles on the radio. TV commercials. Pop-up ads. And all for one purpose – they want to sell me something. Plus, they routinely go overboard in the words they use to turn my head. For a Limited Time Only! New and Improved! Hurry, While Supplies Last! These phrases have been recycled so much we regularly tune them out. However, the reason behind them is simple: the need to advertise. Every business does it. Apple. Disney. Ford. Even the Spirit® Brand knows at times it’s important to shine a light on what we do, reminding marketers and station owners of our proven affordability, flexibility, sleek design, and independence. So, here’s our pitch. We’ll even throw in a few well-used slogans to boot. Some will work, some won’t, but it’s all to make sure everyone is aware of the first-rate branding options the Spirit® Brand has to offer.
You’ve Never Seen Prices Like This! Actually, that phrase is pretty accurate. At Spirit®, there aren’t the high-level branding costs usually connected with building a site from scratch or revamping an existing one. It’s low branding fees sets Spirit® far apart from its competitors, while the price of materials for pumps, canopies, and signs is much lower than other options in the marketplace. Spirit® is also perfect for companies seeking a private brand without the cost of development. It’s already prepped, in place, ready to go.
In Living Color! OK, this slogan kind of works, too. The Spirit® Brand’s striking design – red-white-and-blue, American theme, the Eagle – promotes a patriotic image that makes a positive impact on anyone who sees it. In small towns, big cities, or on the open road, the Spirit® Brand’s sleek, professional look gives prospective customers confidence that they’ll have a safe, clean and satisfying experience. On top of that, the design is highly adaptable to stations of any size, shape, or configuration. And, by using Spirit® Brand’s Test Drive program, marketers can see what a rebranded site will look like when it’s completed. Our staff will use photos of your station to digitally replace signs, pump skirts, and canopies with the Spirit® color scheme, producing a vivid representation of your site after it’s been transformed. And the best part? It’s free.
Act Now! This phrase, though, is a bit much. It’s like a command. As if you’re being pressured. That’s the exact opposite of your experience when working with Spirit®. With Big Brands, you’re given marching orders by the high-end oil company. Your operations are mapped out by others. This is particularly true when it comes to supply and pricing. At Spirit®, on the other hand, the marketer is in control. This means you can buy from multiple unbranded suppliers at well below branded cost, providing you with sizable revenue that otherwise would’ve been siphoned off by branded suppliers. What’s more, you bypass the higher costs, secret monitoring, long supply agreements, and maddening bureaucracy at the core of business operations of Big Brands, enabling you to retain your independence.
But Wait, There’s More! You know what? There really is more. In fact, the most significant upside to using Spirit® is that by being owned by EMA all profits will ultimately benefit marketers. That means every time a new licensee is signed the profit generated will go back to you the marketers through EMA. Even more, through our association with Worldpay, Spirit® can offer credit-card processing with one of the most competitive rates in the industry, while coupled together with no set-up fees produces savings for your business from day-one.
We know it can be crazy when you’re bombarded each day with advertising hoopla, but we’d love the opportunity to talk to you – in plain, simple language – about the valuable services we’re able to offer. The Spirit® Brand’s striking design, inviting atmosphere, flexibility, and affordability make it the option more and more marketers turn to for their branding needs. Contact me at [email protected] and let us know how we can help.